Sports
Sport industry is an industry in which people, activities, business, and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports
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History & Future
Future
Digitalization, individualization, and sustainability are certainly three of the most important trends in the sports industry - and they also require a fundamental change in sports marketing. The sports industry will see an influx of money from new sources, shifting power dynamics in college sports, and a greater focus on broader societal issues.
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The documented history of sports goes back at least 3,000 years. In the beginning, sports often involved the preparation for war or training as a hunter, which explains why so many early games involved the throwing of spears, stakes, and rocks, and sparring one-on-one with opponents. Athletic activities have long been part of all societies, but it was not until the early twentieth century that professional team sports began to develop. The history of modern sports details an evolution, from games played primarily for entertainment and leisure to an industry rivaling any other in size and power.
