Companies that provide market research services help their clients gather and interpret information about individuals or organizations, with the insights (market size, competition, market need, consumer behavior, etc) leveraged to shape strategies and marketing/sales activities
New technologies such as artificial intelligence and machine learning will enable faster analytics and report creation. To be successful, researchers should embrace new technologies available for streamlining and automating data collection and analysis, freeing time for higher-level problem solving and storytelling
Read MoreThe concept of research is as old as a science; the concept of the intimate relationship between research and subsequent development, however, was not generally recognized until the 1950s. The creation of the internet paves the way for online focus groups, computer-aided web interviewing (CAWI), and bulletin boards. Quantitative and qualitative research methods integrate through the confluence of several transformative innovations, including insight communities, social media, market research, Big Data Analytics, and smartphone-based market research becomes the fundamental investment to help businesses increase customer engagement and improve customer experience, which is emerging as the number one brand differentiator (surpassing price and product, which have led the way in customers’ minds for centuries).
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