Marketing/ Advertising
The Marketing and Advertising Industry Sector comprises companies providing advertising, marketing, or public relations services.
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History & Future
Future
Technology Transforms Issues into Opportunities. Sustainability isn't just a future goal anymore for distribution and logistics. However, the industry is making slow progress, partially due to increased consumer demand and partly due to the initial expense of creating a green company. Future distribution centers centrally located, fully automated and compute controlled. Networked warehouse management systems.
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Modern advertising began to take shape with the advent of newspapers and magazines in the 16th and 17th centuries. The very first weekly gazettes appeared in Venice in the early 16th century. From there, the concept of a weekly publication spread to Italy, Germany, and Holland. The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet, and mobile devices.
