Future
Digital technology – such as smart mirrors, digital mannequins, QR codes, interactive apps, and more – will become a staple of physical retail in the future of shopping, allowing brands and retailers to provide guided digital journeys through brick-and-mortar stores. The future of retail is about focusing on the customer as a channel. Consumers will continue to become more and more platform-agnostic (albeit in physical stores, digital sites, mobile experiences. etc.) Regardless of the touchpoint, consumers want access to options, insights into availability, and seamless ways to transact.
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History
The nature of consumers in terms of needs, consumption patterns, and problems has been changing and evolving along with the social and economic development of history. In pre-historic times, humans gathered food and other necessities from nature directly. As years passed, they started producing/ preparing their food and other articles from naturally available materials. Thus, production was for self-consumption and immediate dependents. The man was both a producer and a consumer at one and at the same time. Therefore, there were no problems related to the sale and purchase of goods. Thanks to the Industrial Revolution, multiple varieties of goods are produced and marketed today. An average consumer is exposed to varieties of manufactured goods in the marketplace